|How Much Do Outdoor LED Billboards Really Cost?|
How Much Do Outdoor LED Billboards Really Cost?
If digital billboards are so great, why isn't everybody installing one?
If you were to judge the popularity of various types of digital signage by the number of comments my blog articles attract, then LED billboards would far and away be #1. An article on
And yet, for all that, there are probably only a few thousand large-format LED displays installed across the US right now. Why? Two reasons:
1. The displays are expensive
2. Installation requires wading through bureaucracy
Behold, the LED Billboard Cost Estimator
All of this brings us to the big question: how much do LED billboards actually cost? Until recently, that wasn't a question that I could answer. In fact, I didn't know a whole lot about these screens until I started researching them a few months ago, and I was astonished by the number of variables that affect both the price and the amount of time it takes to install a display. So, armed with information from a number of seasoned vendors and users, we put together an easy-to-use tool that can help guesstimate what it would cost to install LED billboards of various sizes into different environments:
If you equip yourself with a better understanding of the various cost components, and you team up with a vendor who's capable of actually delivering all of those components (or at least helping you get them all together), a large format LED display project doesn't have to be nearly as horrible as it used to be. And that's a good thing, because there's still a lot of low-hanging fruit in the LED billboard market for crafty VARs to grab.