Outdoor LED display screens have developed rapidly in recent years and have been widely used in various industries such as outdoor LED display screen advertising in a short period of time. Due to the development and progress of new technologies for outdoor LED displays, the media and advertising industry has indirectly promoted its growth, making media and advertising one of the fastest-growing industries in China.

China's advertising industry has achieved a compound annual growth rate of 15.5% in the past five years, while the advertising industry in the Asia Pacific region, excluding Japan, has a growth rate of 9.2%, Japan has a negative growth rate of 0.7%, North America has a growth rate of 4.0%, and Europe has a growth rate of 2.9%.

 

Outdoor TV advertising, which started in 2003, has become the fastest growing branch in the field of outdoor LED display screen advertising. Outdoor TV advertisements include flat screens installed in office buildings and supermarkets, busy outdoor areas, and on transportation vehicles such as buses and taxis.
 

In China, outdoor media is concentrated in some high-level cities where transportation is very common, and advertising costs are sufficient to offset the increase in related operating costs. As new entrants seek new advertising placements that are not yet included in exclusive contracts, competition becomes increasingly fierce.
 

Outdoor LED display media is a trend in the development of the advertising industry in the 21st century. LED screen media displays vivid colors, strong three-dimensional sense, static like oil paintings, dynamic like movies, and is widely used in finance, taxation, industry and commerce, postal and telecommunications, sports, advertising, factories and mining enterprises, transportation, education systems, stations, docks, airports, shopping malls, hospitals, hotels, banks, securities markets, construction markets, auction houses, etc Industrial enterprise management and other public places.

Outdoor LED display screens are indoor and outdoor advertising display devices with audio and video functions, which are internationally leading high-tech products. This type of device has a novel and unique appearance, and its area can be adjusted freely. It can not only play audio and video advertising programs, but also be equipped with fixed lightbox advertising spaces on all sides. Governments in various regions are now encouraging the use of outdoor LED screens and gradually canceling the approval of canvas and lightbox advertisements.

Outdoor LED display screens are an ideal alternative to canvas advertising and lightbox advertising. LED screen media is divided into graphic display media and video display media, both of which are composed of LED matrix blocks. Graphic display media can synchronize with computers to display Chinese characters, English text, and graphics; The video display media is controlled by a microcomputer, with a combination of graphics, text, and images, playing various information in a real-time, synchronous, and clear manner. It can also display 2D and 3D animations, videos, TV, VCD programs, and live broadcasts.
 

With the continuous development of LED display technology, the types and performance of outdoor display screens will be greatly improved, and the LED display screen market will become more colorful.